“Attitude,” the debut single from Aaron Carpenter, is out now and available for download / streaming HERE. The Neptunes’ Chad Hugo and London-based electronic musician SG Lewis produced the club-ready track, which captures the pure rush of instant attraction. Carpenter penned “Attitude” with the producers and Scott Harris (Julia Michaels, The Chainsmokers). The song showcases his soul-pop sensibilities, pairing Carpenter’s dreamy falsetto and brightly soaring vocals with slinky grooves and funky saxophone work. View the visualizer for “Attitude” HERE. Watch for the official video to premiere soon.
As announced earlier this week in Billboard, Carpenter has signed to Capitol Records. In this interview, the 20-year-old self-taught musician talks about how his social media success paved the way for him to move from Shreveport, Louisiana to Los Angeles to pursue his musical ambitions. Carpenter co-founded the MAGCON tour, which took him and other social media influencers across the U.S. to meet their fans. He has more than 7.5 million followers across his socials.
“Where I’m from, pursuing music is much more difficult than it is in a lot of other places,” says Aaron Carpenter. “For a long time, I kept my music secret from everyone, but at some point, I realized I had to just go for it.”
In 2015, he shared a video in which he performed a cover of Jason Mraz’s “I’m Yours” on ukulele. From there, Carpenter continued posting covers, with each video spotlighting the powerful vocal presence he’d honed partly by singing in the church choir and in school musicals. The videos received an overwhelmingly positive response, but Carpenter wanted to push much further with his music. “I didn’t want to get attention for singing other people’s songs,” he explains. “I wanted to share my own songs and make it something really personal.”
Soon after that realization, Carpenter packed up and moved to L.A., where he immersed himself in writing songs and learning guitar and piano. After a chance meeting at a party, Carpenter connected with his managers, who were impressed by his demos and scheduled him for a songwriting session. Collaborating with other writers and producers helped him refine his musical vision, shaping an immensely catchy R&B-pop sound informed by his lifelong appreciation of artists like Marvin Gaye and Al Green.
“I love how some music can just take you right back to a specific moment in your life and bring up all these really happy memories that wouldn’t come up otherwise,” he says. “I’d love to do that for other people with my music: to take them to a place where nothing else matters in the world, and they can just have a good time.”